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Reinforcing the capability perspective of value-based selling a response to the commentary by Jaakkola, Frösén and Tikkanen on the paper "value-based selling: an organizational capability perspective"
Rajala, Risto; Töytäri, Pekka - In: Industrial marketing management : the international … 45 (2015), pp. 115-116
Persistent link: https://www.econbiz.de/10010530567
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Various forms of value-based selling capability : commentary on "value-based selling : an organizational capability perspective"
Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki - In: Industrial marketing management : the international … 45 (2015), pp. 113-114
Persistent link: https://www.econbiz.de/10010530569
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Value-based selling : an organizational capability perspective
Töytäri, Pekka; Rajala, Risto - In: Industrial marketing management : the international … 45 (2015), pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
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Information sharing for sales and operations planning : contextualized solutions and mechanisms
Kaipia, Riikka; Holmström, Jan; Småros, Johanna; … - In: Journal of operations management 52 (2017), pp. 15-29
Persistent link: https://www.econbiz.de/10011736411
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Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna; Terho, Harri; Böhm, Eva; Virtanen, Ari; … - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 139-163
Persistent link: https://www.econbiz.de/10012434091