Various forms of value-based selling capability : commentary on "value-based selling : an organizational capability perspective"
Matti Jaakkola; Johanna Frösén; Henrikki Tikkanen
| Year of publication: |
2015
|
|---|---|
| Authors: | Jaakkola, Matti ; Frösén, Johanna ; Tikkanen, Henrikki |
| Other Persons: | Töytäri, Pekka (reviewed) ; Rajala, Risto (reviewed) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 113-114
|
| Subject: | Verkauf | Selling | Capability-Ansatz | Capability approach | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Dynamische Kompetenzen | Dynamic capabilities |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530569