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A typology of service firms in international markets : an empirical investigation

Patterson, Paul G.; Čičić, Muris - 1995

Persistent link: https://www.econbiz.de/10000943786

The propensity to continue service internationalization : a model of planned behavior

Pauwels, Pieter; Patterson, Paul G.; Ruyter, Ko de; … - 2003

Persistent link: https://www.econbiz.de/10001794060

Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting

Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616

Persistent link: https://www.econbiz.de/10008747770

The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms

Pauwels, Pieter; Patterson, Paul G.; Ruyter, Ko de; … - In: New challenges to international marketing, (pp. 11-36). 2009

Persistent link: https://www.econbiz.de/10003850168

To give or not to give professional services to non-paying clients ; Professionals' giving backstory

McColl-Kennedy, Janet R.; Patterson, Paul G.; Brady, … - In: Journal of service management 26 (2015) 3, pp. 426-459

Persistent link: https://www.econbiz.de/10011389031

In pursuit of service productivity and customer satisfaction : the role of resources

Lee, Jenny Jiyeon; Patterson, Paul G.; Ngo, Liem Viet - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1836-1855

Persistent link: https://www.econbiz.de/10011773769

The propensity to continue internationalization: A study of entrepreneurial decision-making in Australian service firms

Pauwels, Pieter; Patterson, Paul G.; de Ruyter, Ko; … - In: New challenges to international marketing, (pp. 11-36). 2009

To investigate a firm's propensity to continue internationalization, the so-called Uppsala internationalization process model is a logical point of departure (Johanson & Vahlne, 1977, 1990). Building upon a behavioral theory of the firm ( Cyert & March, 1963 ) and Penrose's (1959) theory of the...

Persistent link: https://www.econbiz.de/10015382249