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The concept of “trust” has gained considerable importance in the field of marketing during the last decades and is seen as a key mediator of customer relationship marketing. But upon a closer look at the literature, the construct “trust” is conceptualized and measured very differently....
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The digital service revolution will significantly change the way we do business. A big part of this revolution are service robots in various forms and shapes. In this article, we illustrate the implication of service robots for the service industry. We compare service robots with traditional...
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