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Learning from the pioneering founders of the service research field
Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
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The secret to true service innovation
Bettencourt, Lance A.; Brown, Stephen Walter; Sirianni, … - In: Business horizons 56 (2013) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10009706803
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From goods to great : service innovation in a product-dominant firm
Bettencourt, Lance A.; Brown, Stephen Walter - In: Business horizons 56 (2013) 3, pp. 277-283
Persistent link: https://www.econbiz.de/10009757950
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The evolution and discovery of service science in business schools
Bitner, Mary Jo; Brown, Stephen Walter - In: Services science : fundamentals, challenges and future …, (pp. 91-101). 2007
Persistent link: https://www.econbiz.de/10003605022
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Technology infusion in service encounters
Bitner, Mary Jo; Brown, Stephen W.; Meuter, Matthew L. - In: Operations management : a strategic approach, (pp. 178-192). 2005
Persistent link: https://www.econbiz.de/10003120166
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Service quality : multidisciplinary and multinational perspectives
Brown, Stephen (contributor); Gummesson, Evert (ed.) - 1991
Persistent link: https://www.econbiz.de/10013501708
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Quality counts in services, too
Berry, Leonard L. - In: Business horizons 28 (1985) 3, pp. 44-52
Persistent link: https://www.econbiz.de/10001024886
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Services marketing
Zeithaml, Valarie A.; Bitner, Mary Jo - 1996 - 1. ed.
Persistent link: https://www.econbiz.de/10000550842
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Cost-effective service excellence
Wirtz, Jochen; Zeithaml, Valarie A. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10011865100