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Viewpoint : from Star Trek to "Service Trek"$dthese are the voyages of the service community
Wetzels, Martin; Wetzels, Ruud; Grewal, Dhruv - In: The journal of services marketing 39 (2025) 2, pp. 69-75
Persistent link: https://www.econbiz.de/10015207235
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Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
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The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter; Patterson, Paul G.; Ruyter, Ko de; … - In: New challenges to international marketing, (pp. 11-36). 2009
Persistent link: https://www.econbiz.de/10003850168
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Moving service research forward
Huang, Ming-Hui; Malthouse, Edward; Noble, Stephanie; … - In: Journal of service research 24 (2021) 4, pp. 459-461
Persistent link: https://www.econbiz.de/10012662578
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Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
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The propensity to continue internationalization: A study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter; Patterson, Paul G.; de Ruyter, Ko; … - In: New challenges to international marketing, (pp. 11-36). 2009
To investigate a firm's propensity to continue internationalization, the so-called Uppsala internationalization process model is a logical point of departure (Johanson & Vahlne, 1977, 1990). Building upon a behavioral theory of the firm ( Cyert & March, 1963 ) and Penrose's (1959) theory of the...
Persistent link: https://www.econbiz.de/10015382249