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~subject:"Service quality"
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Service quality
Turkey
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Brand management
4
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Consumer behaviour
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Pinar, Musa
3
Eser, Zeliha
2
Girard, Tulay
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Services marketing quarterly
2
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Using mystery shopping to compare the service quality of banks in Turkey
Pinar, Musa
;
Eser, Zeliha
;
Strasser, Sandy
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003953040
Saved in:
2
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
3
Effects of gender, occupational stereotyping, and culture on perceived service quality in Anglo-Saxon and Middle Eastern cultures
Pinar, Musa
;
Wilder, Coleen
;
Shaltoni, Abdel Monim
; …
- In:
Services marketing quarterly
38
(
2017
)
2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011756666
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