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How do we keep them coming? : examining museum experiences using a services marketing paradigm
Hume, Margee - In: Journal of nonprofit & public sector marketing 23 (2011) 1, pp. 71-94
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008988050
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To technovate or not to technovate? : examining the inter-relationship of consumer technology, museum service quality, museum value, and repurchase intent
Hume, Margee - In: Journal of nonprofit & public sector marketing 27 (2015) 2, pp. 155-182
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011296039
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Creating sustainable practice in a museum context : adopting service-centricity in non-profit museums
Alcaraz, Celeste; Hume, Margee; Sullivan Mort, Gillian - In: Australasian marketing journal 17 (2009) 4, pp. 219-225
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003901766
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The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts
Hume, Margee; Sullivan Mort, Gillian - In: The journal of services marketing 24 (2010) 2/3, pp. 170-182
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003990915
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Examining public hospital service failure : the influence of service failure type, service expectations, and attribution on consumer response
Walton, Andrea; Hume, Margee - In: Journal of nonprofit & public sector marketing 24 (2012) 3, pp. 202-221
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009657705
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Uniting the service trinity in non-profit community organisations : a sequence of studies, reflections and implications for theory and practice in the performing arts
Hume, Margee; Sullivan Mort, Gillian - In: Handbook of business and finance : multinational …, (pp. 79-99). 2010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003977092