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Comparative analysis of attributions from customer experiences and journeys

Gilliam, David A.; Preston, Teresa; Rockwell, Casey C.; … - In: International journal of market research 64 (2022) 5, pp. 672-698

Persistent link: https://www.econbiz.de/10013389119

Service quality and acculturation: advancing immigrant healthcare utilization

Davis, Kathryn Simons; Mohan, Mayoor; Rayburn, Steven W. - In: Journal of Services Marketing 31 (2017) 4/5, pp. 362-372

Purpose This paper aims to develop an understanding of key variables for designing and marketing healthcare services for immigrant consumers – widely considered a vulnerable consumer group. Design/methodology/approach Data collected from 277 participants was analyzed using ANOVA models and...

Persistent link: https://www.econbiz.de/10014906008

Consumers' captive service experiences : it's you and me

Rayburn, Steven W. - In: The service industries journal 35 (2015) 15/16, pp. 806-825

Persistent link: https://www.econbiz.de/10011416846

Service quality and acculturation : advancing immigrant healthcare utilization

Davis, Kathryn Simons; Mohan, Mayoor; Rayburn, Steven W. - In: The journal of services marketing 31 (2017) 4/5, pp. 362-372

Persistent link: https://www.econbiz.de/10011742696

Transformative service research and service design : synergistic effects in healthcare

Anderson, Sidney; Alkire, Linda; Rayburn, Steven W. - In: The service industries journal 38 (2018) 1/2, pp. 99-113

Persistent link: https://www.econbiz.de/10011848039

Development and validation of a service captivity scale

Rayburn, Steven W.; Makarem, Suzanne C.; Mohan, Mayoor; … - In: Journal of service research 27 (2024) 3, pp. 414-431

Persistent link: https://www.econbiz.de/10014580520

Service captivity : no choice, no voice, no power

Rayburn, Steven W.; Mason, Marlys J.; Volkers, Maarten - In: Journal of public policy & marketing 39 (2020) 2, pp. 155-168

Persistent link: https://www.econbiz.de/10012534280