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~subject:"Service quality"
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Service quality
Consumer behaviour
105,890
Konsumentenverhalten
103,447
Theorie
16,727
Theory
16,481
Werbung
15,006
Relationship marketing
13,412
Emotion
13,397
Beziehungsmarketing
13,375
Advertising
12,478
Motivation
11,823
Brand management
9,641
Markenführung
9,583
Werbewirkung
9,524
Advertising effects
9,296
Online-Handel
8,884
Online retailing
8,873
Brand image
8,251
Markenimage
8,219
Social Web
7,920
Social web
7,916
Customer satisfaction
7,720
Kundenzufriedenheit
7,554
Markenartikel
7,308
Brand
7,212
Online-Marketing
6,985
Internet marketing
6,966
Experiment
6,795
USA
6,156
Deutschland
6,055
United States
5,717
Dienstleistungsqualität
5,511
Einzelhandel
5,276
Germany
5,231
Retail trade
5,211
Electronic Commerce
5,055
E-commerce
4,923
Marketingmanagement
4,515
Marketing management
4,490
Marketing
3,914
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3,089
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925
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Han, Heesup
43
Mattila, Anna S.
32
Prentice, Catherine
20
Usman, Osly
18
Law, Rob
16
Wong, IpKin Anthony
16
McColl-Kennedy, Janet R.
15
Sharma, Piyush
15
Söderlund, Magnus
14
Bilgihan, Anil
13
Kim, Woo Gon
13
Prybutok, Victor R.
13
Sparks, Beverley
13
Gong, Taeshik
12
Gursoy, Dogan
12
Balaji, M. S.
11
Jang, Soocheong (Shawn)
11
Propper, Carol
11
Qu, Hailin
11
Quach, Sara
11
Ahn, Jiseon
10
Grégoire, Yany
10
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Line, Nathaniel D.
10
Miao, Li
10
Roy, Sanjit
10
Russell-Bennett, Rebekah
10
Seger-Guttmann, Tali
10
Van Vaerenbergh, Yves
10
Wu, Luorong
10
Yi, Youjae
10
Gustafsson, Anders
9
Lee, Seonjeong
9
Liu, Chih-Hsing
9
Prayag, Girish
9
Sreejesh, S.
9
Voorhees, Clay M.
9
Wu, Hung-Che
9
Ali, Faizan
8
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National Bureau of Economic Research
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Centre for Educational Research and Innovation
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Christian-Albrechts-Universität zu Kiel
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Excellence in Services International Conference <26., 2023, Paisley>
1
Friedrich-Schiller-Universität Jena
1
Great Britain / Customs Establishment
1
IGI Global
1
Lunds Universitet / Institutet för Ekonomisk Forskning
1
Marketing Research Symposium <1977, Bloomington, Ind.>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Verlag Dr. Kovač
1
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Published in...
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International journal of hospitality management
277
Journal of retailing and consumer services
249
The journal of services marketing
144
Journal of business research : JBR
137
International journal of contemporary hospitality management
123
Journal of hospitality marketing & management
104
The service industries journal
83
Services marketing quarterly
75
Journal of travel and tourism marketing
74
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
64
Tourism management : research, policies, practice
56
Journal of service research : JSR
54
Journal of service management
53
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
53
Service business
52
Cogent business & management
47
Journal of service research
46
Asia Pacific journal of marketing and logistics
40
Journal of hospitality and tourism insights
39
Journal of air transport management
38
International journal of quality and service sciences
35
Total quality management & business excellence
35
The international journal of bank marketing : IJBM
33
Psychology & marketing
31
International journal of services, economics and management
30
International journal of quality & reliability management
29
International journal of services and operations management
29
Journal of service theory and practice
29
European journal of marketing : EJM
28
Journal of Islamic marketing
28
Journal of Services Marketing
28
Journal of the Academy of Marketing Science
28
Managing service quality : MSQ ; an international journal
27
Journal of service theory and practice : JSTP
26
The TQM journal : the international review of organizational improvement
26
Marketing intelligence & planning
25
International journal of bank marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of Asian finance, economics and business : JAFEB
22
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ECONIS (ZBW)
5,508
Other ZBW resources
58
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1
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1
Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming
;
Wang, Yulan
;
Gan, Xianghua
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
2
,
pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
Saved in:
2
Effects of quality and price appeals on consumers' internal reference prices and quality perceptions
Shirai, Miyuri
- In:
Modern economy
5
(
2014
)
8
,
pp. 831-840
Persistent link: https://www.econbiz.de/10011285053
Saved in:
3
Differences in
advertising
strategies of service marketers : a content analysis
Utkarsh
;
Maurya, Harshit
;
Medhavi, Sanjay
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
Saved in:
4
The truth hurts : how customers may lose from honest
advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
5
Does
advertising
exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young
;
Park, Chan Su
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
Saved in:
6
The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.
;
Fisher, Robert J.
;
Sud, Bharat L.
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
Saved in:
7
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
8
Tangible and intangible quality cues in service
advertising
: a construal level theory perspective
Utkarsh
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
Saved in:
9
Do word-of-mouth and quality have the same influence in choosing a doctor online? : a study from elaboration likelihood model perspective
Wu, Juhua
;
Chen, Wanqi
;
Tao, Lei
;
Liu, Qian
- In:
Journal of information & knowledge management : JIKM
23
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014535209
Saved in:
10
Determinants of assessing the quality of
advertising
services : the perspective of enterprises active and inactive in
advertising
Bachnik, Katarzyna
;
Nowacki, Robert
;
Szopiński, Tomasz S.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 474-480
Persistent link: https://www.econbiz.de/10011869923
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