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Hey big spender! : a golden (color) atmospheric effect on tipping behavior
Lee, Na Young; Noble, Stephanie M.; Biswas, Dipayan - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 317-337
Persistent link: https://www.econbiz.de/10011844815
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Feeling anxious : the dark side of checkout charity solicitations
Hepworth, Adam; Lee, Na Young; Zablah, Alex R. - In: Journal of business research : JBR 136 (2021), pp. 330-342
Persistent link: https://www.econbiz.de/10012663208
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So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young; Noble, Stephanie M.; Zablah, Alex R. - In: Journal of business research : JBR 113 (2020), pp. 230-242
Persistent link: https://www.econbiz.de/10012230473