Ali, Faizan; Dey, Bidit Lal; Filieri, Raffaele - In: International Journal of Quality & Reliability Management 32 (2015) 5, pp. 486-502
Purpose – The purpose of this paper is to assess foreigners and overseas Pakistanis’ evaluation of the quality of the services provided by Pakistan International Airlines (PIA) and its effect on customer satisfaction. Design/methodology/approach – A convenience sample of 498 respondents...