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Value propositions : a service ecosystems perspective

Frow, Pennie; McColl-Kennedy, Janet R.; Hilton, Toni; … - In: Marketing theory 14 (2014) 3, pp. 327-351

Persistent link: https://www.econbiz.de/10010461901

Linking service design to value creation and service research

Andreassen, Tor Wallin; Kristensson, Per; Lervik-Olsen, Line - In: Journal of service management 27 (2016) 1, pp. 21-29

Persistent link: https://www.econbiz.de/10011482091

Conducting service research that matters

Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429

Persistent link: https://www.econbiz.de/10011418248

Co-creating service experience practices

McColl-Kennedy, Janet R.; Cheung, Lilliemay; Ferrier, … - In: Journal of service management 26 (2015) 2, pp. 249-275

Persistent link: https://www.econbiz.de/10011401339

To give or not to give professional services to non-paying clients ; Professionals' giving backstory

McColl-Kennedy, Janet R.; Patterson, Paul G.; Brady, … - In: Journal of service management 26 (2015) 3, pp. 426-459

Persistent link: https://www.econbiz.de/10011389031

Service research priorities : managing and delivering service in turbulent times

Ostrom, Amy L.; Field, Joy M.; Fotheringham, Darima; … - In: Journal of service research 24 (2021) 3, pp. 329-353

Persistent link: https://www.econbiz.de/10012592938

Service research priorities : designing sustainable service ecosystems

Field, Joy M.; Fotheringham, Darima; Subramony, Mahesh; … - In: Journal of service research 24 (2021) 4, pp. 462-479

Persistent link: https://www.econbiz.de/10012662579

When does service employee's accent matter? : examining the moderating effect of service type, service criticality and accent service congruence

Hill, Sally Rao; Tombs, Alastair G. - In: European journal of marketing 56 (2022) 7, pp. 1985-2013

Persistent link: https://www.econbiz.de/10013352675

Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R

Bennett, R.; Hartel, C. E. J.; McColl-Kennedy, J. R. - 2005

This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the moderating role of experience, using a sample of business buyers. The central argument of this paper is that the strength of the effect of these variables on attitudinal brand...

Persistent link: https://www.econbiz.de/10009448097