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The "risky" side of brand equity : how brands reduce capital costs
Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 8-15
Persistent link: https://www.econbiz.de/10009419848
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The impact of unprofitable customer management strategies on shareholder value
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
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Consumer-based brand equity and firm risk
Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: Journal of marketing 73 (2009) 6, pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
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Marketing department power and firm performance
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 79 (2015) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
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Shareholder value implications of service failures in triads : the case of customer information security breaches
Modi, Sachin B.; Wiles, Michael A.; Mishra, Saurabh - In: Journal of operations management 35 (2015), pp. 21-39
Persistent link: https://www.econbiz.de/10011284728
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Economic policy uncertainty and shareholder wealth : the role of marketing, operations, and R&D capabilities
Mishra, Saurabh; Modi, Sachin B.; Wiles, Michael A. - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1011-1031
Persistent link: https://www.econbiz.de/10013389500
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When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia; Feng, Hui; Wiles, Michael A. - In: Journal of marketing 88 (2024) 2, pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
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Customer satisfaction, cash, flow, and shareholder value : Report No. 03-106
Gruca, Thomas S.; Rego, Lopo L. - In: MSI reports : working paper series (2003) 2, pp. 3-18
Persistent link: https://www.econbiz.de/10001978284