This article investigated how entrepreneurial self-identity and self-efficacy interact to affect the entrepreneurial goal intentions of a sample of female and male college students in Zimbabwe. Researchers are urged to examine these factors’ combined influence, given that earlier studies...

The goal of this article was to explore internal stakeholders' emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A total of fifty four (54) in-depth...

The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders' corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied. Data were collected via physical self-administered...