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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
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The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Zhao, Guangzhi; Pechmann, Cornelia - In: Journal of marketing research : JMR 44 (2007) 4, pp. 671-687
Persistent link: https://www.econbiz.de/10003569760
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Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Pechmann, Cornelia; Wang, Liangyan - In: Journal of marketing research : JMR 47 (2010) 1, pp. 134-145
Persistent link: https://www.econbiz.de/10003947451
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Smoking, drinking and other drug use among Dublin post-primary school pupils
Grube, Joel W.; Morgan, Mark - 1986
Persistent link: https://www.econbiz.de/10000702449
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The development and maintenance of smoking, drinking and other drug use among Dublin post-primary pupils
Grube, Joel W.; Morgan, Mark - 1990
Persistent link: https://www.econbiz.de/10000818003