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How construal-regulatory mode fit increases social media sharing
Thuy Pham; Septianto, Felix; Mathmann, Frank; Jin, Hyun … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 668-687
Persistent link: https://www.econbiz.de/10014370573
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Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
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Influencer marketing, narrative transportation, and consumer well-being : an exploration of how virtual influencers impact followers' well-being
Jain, Ritesh; Schuster, Lisa; Luck, Edwina; Jin, Hyun Seung - In: International journal of consumer studies 48 (2024) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10015107992