Narrow search
Showing 1 - 10 of 16
Cover Image
How can companies succeed in forming CSR reputation?
Lee, Sun Young - In: Corporate communications : an international journal 21 (2016) 4, pp. 435-449
Persistent link: https://www.econbiz.de/10011626253
Cover Image
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
Cover Image
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Cover Image
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Cover Image
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook; Kim, Jooyoung - In: International journal of internet marketing and … 16 (2022) 3, pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Cover Image
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee; Kim, Hanyoung; Seo, Youngji; Han, Jeong Yeob - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
Cover Image
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth; Yoon, Hye Jin; Sung, Yongjun; … - In: Journal of marketing communications 23 (2017) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Cover Image
A normative approach to motivating savings behavior : the moderating effects of attention to social comparison information
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 799-822
Persistent link: https://www.econbiz.de/10011618395
Cover Image
The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Lee, Yoon-Joo; Yoon, Hye Jin; O'Donnell, Nicole H. - In: Journal of business research : JBR 83 (2018), pp. 202-214
Persistent link: https://www.econbiz.de/10011802565
Cover Image
Interdependent self-construal and number of Twitter followers : consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter
Joo, Jinho; Lee, Yoon-Joo; Yoon, Hye Jin - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1095-1120
Persistent link: https://www.econbiz.de/10013362128