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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective
Boas, Vânia Vilas; Sousa, Bruno - In: International journal of electronic customer … 13 (2021) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10012939798
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The impact of product tagging on trust and purchase intention : a cross-cultural perspective in visual e-commerce
Broeder, Peter; Schouten, Michelle - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10012886122
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Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong - In: Journal of marketing communications 28 (2022) 7, pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
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Towards a contingency model of knowledge sharing : interaction between social capital and social exchange theories
Zhao, Li; Detlor, Brian - In: Knowledge management research & practice : KMRP ; an … 21 (2023) 1, pp. 197-209
Persistent link: https://www.econbiz.de/10013550338
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Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun; Siddiqui, Mujahid; Siddiqui, Aaliyah - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
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Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal; Juju, Undang; Sucherly; Arizal N; Waldelmi, Idel - In: Journal of retailing and consumer services 70 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
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I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv; Levy, Shalom - In: Journal of business research : JBR 166 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
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The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo; Garry, Tony; Biggemann, Sergio - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
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Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, … - In: Industrial marketing management : the international … 113 (2023), pp. 243-257
Persistent link: https://www.econbiz.de/10014433601