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Social network online communities : information sources for apparel shopping
Park, Huiju; Cho, Hira - In: The journal of consumer marketing 29 (2012) 6, pp. 400-411
Persistent link: https://www.econbiz.de/10009681533
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What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi; Hine, Michael J.; Ji, Shaobo; Wang, Yun - In: Journal of internet commerce 22 (2023) 1, pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
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Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun; Rod, Michel; Ji, Shaobo; Deng, Qi - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
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A thematic exploration of social media analytics in marketing research and an agenda for future inquiry
Wang, Yun; Deng, Qi; Rod, Michel; Ji, Shaobo - In: Journal of strategic marketing 29 (2021) 6, pp. 471-491
Persistent link: https://www.econbiz.de/10012588440
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Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi; Wang, Yun; Rod, Michel; Ji, Shaobo - In: Industrial marketing management : the international … 99 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013206382