Narrow search
Showing 1 - 3 of 3
Cover Image
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Cover Image
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.; Roy, Rajat; Roy, Sanjit; Sobh, Rana - In: European journal of marketing 57 (2023) 9, pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Cover Image
The double-edged sword of envy : effects of envy type and regulatory focus on consumer decision-making
Roy, Rajat; Rabbanee, Fazlul K.; Awad, Diana; Mehrotra, … - In: European journal of marketing 58 (2024) 5, pp. 1298-1322
Persistent link: https://www.econbiz.de/10015047515