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Understanding trust in ms-commerce : the roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust
Leong, Lai-Ying; Hew, Teck-Soon; Ooi, Keng-Boon; Chong, … - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10012494904
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The age of mobile social commerce : an Artificial Neural Network analysis on its resistances
Hew, Jun-Jie; Leong, Lai-Ying; Tan, Garry Wei-Han; Ooi, … - In: Technological forecasting & social change : an … 144 (2019), pp. 311-324
Persistent link: https://www.econbiz.de/10012133933
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Social media influencers : an effective marketing approach?
Ooi, Keng-Boon; Lee, Voon-Hsien; Hew, Jun-Jie; Leong, … - In: Journal of business research : JBR 160 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014294788
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Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; Cham, Tat Huei; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
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Predicting the antecedents of trust in social commerce : a hybrid structural equation modeling with neural network approach
Leong, Lai-Ying; Hew, Teck-Soon; Ooi, Keng-Boon; Chong, … - In: Journal of business research : JBR 110 (2020), pp. 24-40
Persistent link: https://www.econbiz.de/10012237820
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Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 54 (2016), pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
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Study abroad information in the new media
Teng, Shasha; Kok Wei Khong; Chong, Alain Yee Loong - In: Journal of marketing for higher education 25 (2015) 2, pp. 263-286
Persistent link: https://www.econbiz.de/10011497298
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Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews
Chong, Alain Yee Loong; Ch'ng, Eugene; Liu, Martin J.; … - In: International journal of production research 55 (2017) 17/18, pp. 5142-5156
Persistent link: https://www.econbiz.de/10011723933
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Predicting online product sales, via online reviews, sentiments, and promotion strategies : a big data architecture and neural network approach
Chong, Alain Yee Loong; Li, Boying; Ngai, Eric W. T.; … - In: International journal of operations & production … 36 (2016) 4, pp. 358-383
Persistent link: https://www.econbiz.de/10011565365
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The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace
Chong, Alain Yee Loong; Lacka, Ewelina; Li, Boying; … - In: Information & management : the internat. journal of … 55 (2018) 5, pp. 621-632
Persistent link: https://www.econbiz.de/10011872928