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Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
Garrido-Moreno, Aurora; Lockett, Nigel; Garcia-Morales, … - In: Baltic journal of management 10 (2015) 4, pp. 393-412
Persistent link: https://www.econbiz.de/10011496953
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The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora; García-Morales, Víctor J.; … - In: International journal of hospitality management 75 (2018), pp. 94-104
Persistent link: https://www.econbiz.de/10011944968
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Social media use and the challenge of complexity : evidence from the technology sector
Martín-Rojas, Rodrigo; García-Morales, Victor J.; … - In: Journal of business research : JBR 129 (2021), pp. 621-640
Persistent link: https://www.econbiz.de/10012509716
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Fostering Corporate Entrepreneurship with the use of social media tools
Martín-Rojas, Rodrigo; Garrido-Moreno, Aurora; … - In: Journal of business research : JBR 112 (2020), pp. 396-412
Persistent link: https://www.econbiz.de/10012230617
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Social media use, corporate entrepreneurship and organizational resilience : a recipe for SMEs success in a post-Covid scenario
Martín-Rojas, Rodrigo; Garrido-Moreno, Aurora; … - In: Technological forecasting & social change : an … 190 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10014441397