The missing link : creating value with Social Media use in hotels
Aurora Garrido-Moreno, Víctor J. García-Morales, Nigel Lockett, Stephen King
| Year of publication: |
September 2018
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|---|---|
| Authors: | Garrido-Moreno, Aurora ; García-Morales, Víctor J. ; Lockett, Nigel ; King, Stephen |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 75.2018, p. 94-104
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| Subject: | Social Media | Social Networking | Social CRM | Value creation | Hotel sector | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Betriebliche Wertschöpfung | Soziales Netzwerk | Social network | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.03.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011944968