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Strategisches Management
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International marketing review
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ECONIS (ZBW)
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Social media and the emergence of reflexiveness as a new capability for open strategy
Baptista, João
;
Wilson, Alexander D.
;
Galliers, Robert
; …
- In:
Long range planning : LRP ; international journal of …
50
(
2017
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011735952
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2
Communicational ambidexterity as a new capability to manage social media communication within organizations
Huang, Jimmy
;
Baptista, João
;
Newell, Sue
- In:
The journal of strategic information systems : …
24
(
2015
)
2
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011332837
Saved in:
3
Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran
Mohajerani, Ali
;
Baptista, João
;
Nandhakumar, Joe
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011474508
Saved in:
4
Growing on steroids : rapidly scaling the user base of digital ventures through digital innovaton
Huang, Jimmy
;
Henfridsson, Ola
;
Liu, Martin J.
;
Newell, Sue
- In:
Management information systems : mis quarterly
41
(
2017
)
1
,
pp. 301-314
Persistent link: https://www.econbiz.de/10011656651
Saved in:
5
Platform success in the international marketplace : reconfiguring digital resources for marketing agility
Weng, Chenchen
;
Liu, Martin J.
;
Ye, Dandan
;
Huang, Jimmy
; …
- In:
International marketing review
41
(
2024
)
5
,
pp. 856-871
Persistent link: https://www.econbiz.de/10015202365
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