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Recognising "open innovation" in HEI-industry interaction for knowledge transfer and exchange
Johnston, Lorraine; Robinson, Sarah; Lockett, Nigel - In: International journal of entrepreneurial behaviour & … 16 (2010) 6, pp. 540-560
Persistent link: https://www.econbiz.de/10008738328
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Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
Garrido-Moreno, Aurora; Lockett, Nigel; Garcia-Morales, … - In: Baltic journal of management 10 (2015) 4, pp. 393-412
Persistent link: https://www.econbiz.de/10011496953
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The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora; García-Morales, Víctor J.; … - In: International journal of hospitality management 75 (2018), pp. 94-104
Persistent link: https://www.econbiz.de/10011944968