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Accessing human capital resources for entrepreneurial endeavors through social networks : the implications of strong tie superiority, social media, and heterogeneous human capital
Chen, Mo; Angus, Ryan W.; Herrick, Heidi N.; Barney, Jay B. - In: Strategic entrepreneurship journal : SEJ 17 (2023) 3, pp. 535-559
Persistent link: https://www.econbiz.de/10014374982
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Online relationship formation
Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
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Online relationship marketing
Steinhoff, Lena; Griffith, Denni Arli; Weaven, Scott; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
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Online influencer marketing
Leung, Fine F.; Gu, Flora Fang; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
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Understanding the relational ecosystem in a connected world
Henderson, Conor M.; Palmatier, Robert W. - In: The connected customer : the changing nature of …, (pp. 37-75). 2010
Persistent link: https://www.econbiz.de/10003951885
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Influencer marketing effectiveness
Leung, Fine F.; Gu, Flora Fang; Li, Yiwei; Zhang, … - In: Journal of marketing 86 (2022) 6, pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
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Digital technologies : tensions in privacy and data
Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin; Yang, Kejia; Zhang, Jonathan Z.; … - In: Management science : journal of the Institute for … 69 (2023) 4, pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408