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Managing public relations and brand image through social media

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"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to...

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Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility

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A self-concept interactionist model of social media reputation

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A framework to attain brand promise in an online setting

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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis

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