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Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel; Poels, Karolien; Antheunis, Marjolijn L.; … - In: Journal of marketing communications 24 (2018) 6, pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
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Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van; Antheunis, Marjolijn L.; Reijmersdal, … - In: Journal of marketing communications 18 (2012) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
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Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van; Rozendaal, Esther; Smink, Nadia; … - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
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Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde; Noort, Guda van; Muntinga, Daniël G.; … - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
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Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Vermeer, Susan A. M.; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 492-508
Persistent link: https://www.econbiz.de/10012134275
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Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter C.; … - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
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Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
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Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.; Antheunis, Marjolijn L. - In: Journal of marketing communications 25 (2019) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
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Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van; Willemsen, Lotte M. - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
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The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W. J.; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897