behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand … market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …

This study aims to determine whether the influence of the influence of Brand Awareness, Price, and Product Quality on … the Istagram Social Media Purchasing Decision. So it can be said, if the higher Brand Awareness will also be higher … there is a joint and significant influence between Brand Awareness, Price, and Product Quality …