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Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?

Msallati, Amani - In: Journal of innovations in digital marketing 2 (2021) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10014383254

Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

Breves, Priska; Amrehn, Jana; Heidenreich, Anna; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1209-1229

Persistent link: https://www.econbiz.de/10012650647

Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements

Dodoo, Naa Amponsah; Padovano, Cynthia Morton - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 481-503

Persistent link: https://www.econbiz.de/10012179138

Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising

Noguti, Valeria; Waller, David - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1527-1555

Persistent link: https://www.econbiz.de/10012395566

Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model

Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822

Persistent link: https://www.econbiz.de/10011976101

A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...

Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439

Persistent link: https://www.econbiz.de/10014425236

Investigating the relationship between the content of online word of mouth, advertising, and brand performance

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity

Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...

Persistent link: https://www.econbiz.de/10014506335

What Makes Youtube Videos Go Viral? Emotional Triggers and Shopper's Engagement in Viral Advertising

2020

behavior point of view. This study contributes to how emotional triggers (e.g. positive emotion, negative emotion, tone) of …

Persistent link: https://www.econbiz.de/10014100916

Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions

Schoner-Schatz, Lisa; Hofmann, Verena; … - In: Journal of destination marketing & management 22 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10013041387