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Social Web
Consumer behaviour
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103,447
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18,839
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18,814
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12,478
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11,010
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10,982
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9,605
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9,546
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9,524
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9,296
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9,149
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8,207
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8,172
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7,685
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7,497
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7,464
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7,417
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7,314
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7,292
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7,006
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6,989
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5,957
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5,911
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5,868
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5,796
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5,477
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5,463
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Dwivedi, Yogesh K.
26
Filieri, Raffaele
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23
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21
Rita, Paulo
18
Hollebeek, Linda D.
17
Martínez-López, Francisco J.
16
Tan, Yong
15
Flavián Blanco, Carlos
14
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14
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13
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13
Usman, Osly
13
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12
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12
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Ko, Eunju
12
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11
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11
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11
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10
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10
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10
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10
Moro, Sérgio
10
Pitt, Leyland F.
10
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9
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IGI Global
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Edward Elgar Publishing
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Peter Lang GmbH
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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1
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1
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1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
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Journal of business research : JBR
313
Journal of retailing and consumer services
276
International journal of internet marketing and advertising : IJIMA
134
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Technological forecasting & social change : an international journal
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of advertising : the review of marketing communications
84
Journal of promotion management : innovations in planning and applied research
75
The journal of product & brand management
74
Journal of internet commerce
73
Psychology & marketing
72
International journal of hospitality management
67
International journal of consumer studies
66
Electronic commerce research
64
Journal of marketing communications
63
International journal of electronic marketing and retailing : IJEMR
61
Asia Pacific journal of marketing and logistics
59
Tourism management : research, policies, practice
59
Journal of electronic commerce research : JECR
58
Information systems research : ISR
57
Journal of management information systems : JMIS
57
International journal of contemporary hospitality management
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Marketing science
47
The journal of brand management : an international journal
47
Management science : journal of the Institute for Operations Research and the Management Sciences
46
Journal of marketing
44
Cogent business & management
43
International journal of business information systems : IJBIS
43
Journal of hospitality marketing & management
43
Journal of marketing management : MM
41
Marketing intelligence & planning
41
International journal of e-business research : an official publication of the Information Resources Management Association
38
International journal of technology marketing : IJTMkt
38
Journal of travel and tourism marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
Journal of fashion marketing and management
36
International journal of electronic commerce : IJEC
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
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ECONIS (ZBW)
7,497
EconStor
4
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1
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1
The
demand
effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
2
Conceptualising performative Instagram influencer and user relationships : through
advertising
and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
3
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using facial expression and linguistic analysis
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Saved in:
4
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
5
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
6
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
7
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
8
Why we watch others' responses to online
advertising
- investigating users' motivations for viewing user-generated content in the context of online
advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
9
Processes and effects of targeted online
advertising
among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
10
Advertising
versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
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