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Social Media Marketing for Equity Crowdfunding : Which Posts Trigger Investment Decisions?

Eisenbeiß, Maik; Hartmann, Sven Alfred; Hornuf, Lars - 2022

Based on 26,883 investment decisions, we examine the inŕuence of social media marketing on crowd participation in equity crowdfunding. We distinguish between different types of informative and persuasive posts on Facebook and Twitter. Informative posts provide investors with information about...

Persistent link: https://www.econbiz.de/10013292298

Social media marketing for equity crowdfunding : which posts trigger investment decisions?

Eisenbeiß, Maik; Hartmann, Sven Alfred; Hornuf, Lars - In: Finance research letters 52 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014472214

Social Media Marketing for Equity Crowdfunding : Which Posts Trigger Investment Decisions?

Eisenbeiß, Maik; Hartmann, Sven Alfred; Hornuf, Lars - 2022

Based on 26,883 investment decisions, we examine the influence of social media marketing on crowd participation in equity crowdfunding. We distinguish between different types of informative and persuasive posts on Facebook and Twitter. Informative posts provide investors with information about...

Persistent link: https://www.econbiz.de/10013403515

The impact of new media on customer relationships

Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10008652114

Web 2.0 im Retail Banking : Einsatzmöglichkeiten, Praxisbeispiele und empirische Nutzeranalyse

Messerschmidt, Christian M.; Berger, Sven C.; Skiera, Bernd - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10008653967

Managing customer relationships in the social media era : introducing the social CRM house

Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280

Persistent link: https://www.econbiz.de/10010242281

Not all fun and games : viral marketing for utilitarian products

Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Journal of marketing 78 (2014) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10010250093

Viral marketing : influence of sharing mechanism characteristics in Facebook Apps

Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Marketing : value creation or value destruction?. 2013

Persistent link: https://www.econbiz.de/10009675542

Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des "Peer-to-Peer Lending"

Berger, Sven Christian; Skiera, Bernd - In: Kredit und Kapital 45 (2012) 3, pp. 289-311

Persistent link: https://www.econbiz.de/10009667516

Social media and academic performance : does the intensity of Facebook activity relate to good grades?

Skiera, Bernd; Hinz, Oliver; Spann, Martin - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 54-72

Persistent link: https://www.econbiz.de/10010471731