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Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products

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When social media can be bad for you : community feedback stifles consumer creativity and reduces satifaction with self-designed products

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When Social Media Can Be Bad for You : Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products

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Enabling consumers to self-design unique products that match their idiosyncratic preferences is the key value driver of modern mass customization systems. These systems are increasingly becoming 'social', allowing for consumer-to-consumer interactions such as commenting on each other's...

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Management von Kundenbeziehungen durch Brand Communities

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How to succeed in the digital age : strategies from 17 top managers

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Brand Community : Definition, Theorien und empirische Befunde

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Constraining ideas : how seeing ideas of others harms creativity in open innovation

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