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Contribution of mindfulness to individuals' tendency to believe and share social media content
Charoensukmongkol, Peerayuth - 2020
Persistent link: https://www.econbiz.de/10012158338
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Effect of social media agility on performance of small and medium enterprises : moderating roles of firm size and environmental dynamism
Worachet Onngam; Charoensukmongkol, Peerayuth - In: Journal of entrepreneurship in emerging economies 16 (2024) 6, pp. 1611-1633
Persistent link: https://www.econbiz.de/10015210082
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Antecedents and outcomes associated with social media use in customer relationship management of Thai microenterprises
Sasatanun, Pakamon; Charoensukmongkol, Peerayuth - In: International journal of technoentrepreneurship : IJTE 3 (2015/2017) 2, pp. 127-149
Persistent link: https://www.econbiz.de/10011713491
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Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?
Charoensukmongkol, Peerayuth; Tarsakoo, Penpattra - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 93-121). 2020
Persistent link: https://www.econbiz.de/10012521542
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Effect of social media analytics on firm performance : the moderating role of entrepreneurial orientation
Worachet Onngam; Charoensukmongkol, Peerayuth - In: Journal of Asia Business Studies 18 (2024) 4, pp. 911-929
Persistent link: https://www.econbiz.de/10015327046
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How social media use in B2B export selling contributes to sales performance : the media synchronicity theory perspective
Zhou, Jihong; Charoensukmongkol, Peerayuth - In: International journal of business communication : IJBC … 61 (2024) 3, pp. 650-676
Persistent link: https://www.econbiz.de/10014635884