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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo (ed.); Bandinelli, Romeo (ed.) - IT4Fashion <6., 2016, Florenz> - 2017
Persistent link: https://www.econbiz.de/10011619353
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Social media strategy in the Italian fashion industry : a new model of analysis
Faraoni, Monica; Bandinelli, Romeo; Rinaldi, Rinaldo - In: Business models and ICT technologies for the fashion …, (pp. 253-269). 2017
Persistent link: https://www.econbiz.de/10011629867
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Engagement as the core of social and digital media strategy in the fashion industry
Miralles, Alicia Gonzalez; Rinaldi, Rinaldo; … - In: Business models and ICT technologies for the fashion …, (pp. 283-292). 2017
Persistent link: https://www.econbiz.de/10011629870
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Brand transgressions in advertising related to diversity, equity and inclusion : implications for consumer–brand relationships
Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: The journal of product & brand management 33 (2024) 5, pp. 516-532
Persistent link: https://www.econbiz.de/10015165157
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How does the use of shockvertising trigger moral emotions? : a focus on the plastic issue
Dasmi, Costanza; Acuti, Diletta; Grazzini, Laura; … - In: Managing Sustainability : Perspectives From Retailing …, (pp. 169-184). 2022
Persistent link: https://www.econbiz.de/10013417648
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Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488