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Social Web
Consumer behaviour
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Customer satisfaction
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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How does Humanoid Virtual Influencers' appearance convey social presence? : the underlying process and path to purchase intention
Zourrig, Haithem
;
Park, Jeongsoo
;
Becheur, Imene
- In:
International journal of consumer studies
49
(
2025
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10015333792
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2
Calming the storm : how non-negative messages from fellow consumers can dispel negativity in a social media firestorm
Widdershoven, Svenja
;
Pluymaekers, Mark
;
Zourrig, Haithem
; …
- In:
International journal of business communication : IJBC …
61
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014635444
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