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Brand hate experiences and the role of social media influencers in altering consumer emotions
Odoom, Raphael; Kosiba, John Paul Basewe; Odoom, … - In: The journal of brand management : an international journal 31 (2024) 5, pp. 529-542
Persistent link: https://www.econbiz.de/10015192453
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Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits
Odoom, Priscilla Teika; Odoom, Raphael; Braimah, … - In: International journal of electronic marketing and … 16 (2025) 1, pp. 104-132
Persistent link: https://www.econbiz.de/10015357944
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Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
Asamoah, George; Seglah, Samuel Kingsford; Coffie, … - In: International journal of electronic marketing and … 15 (2024) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10015063929