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Product rating statistics as consumer search aids
Guan, Chong; Lam, Shun Yin - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 51-70
Persistent link: https://www.econbiz.de/10012129484
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Cultural differences in hospitality service evaluations : mining insights of user generated content
Guan, Chong; Hung, Yu-Chen; Liu, Wenting - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1061-1081
Persistent link: https://www.econbiz.de/10013463337
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Special issue on: emerging issues in social media influencers
Guan, Chong (ed.); Li, Eldon Yu-zen (ed.) - 2021
Persistent link: https://www.econbiz.de/10012512683
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Predicting the cryptocurrency market using social media metrics and search trends during COVID-19
Mou, Jian; Liu, Wenting; Guan, Chong; Westland, James … - In: Electronic commerce research 24 (2024) 2, pp. 1307-1333
Persistent link: https://www.econbiz.de/10015063304
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Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy; Hung, Yu-Chen - In: The journal of product & brand management 32 (2023) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10013552964