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Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products

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Social media political word-of-mouth and citizens' involvement : a potent mix for enhancing real-world political participation amongst millennials

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The influences of social e-shopping in enhancing young women's online shopping behaviour

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Talk up or criticize? : customer responses to WOM about competitors during social interactions

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Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective

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Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age

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