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Social media research in the industrial marketing field : review of literature and future research directions
Salo, Jari - In: Industrial marketing management : the international … 66 (2017), pp. 115-129
Persistent link: https://www.econbiz.de/10011775993
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Combining RFID technology with social media marketing : a value network analysis
Oinonen, Minna; Jalkala, Anne; Salo, Jari - In: International journal of business information systems : … 11 (2012) 4, pp. 426-441
Persistent link: https://www.econbiz.de/10009670951
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Social media marketing in the Scandinavian industrial markets
Salo, Jari; Lehtimäki, Tuula; Simula, Henri; … - In: International journal of e-business research : an … 9 (2013) 4, pp. 16-32
Persistent link: https://www.econbiz.de/10010354432
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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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Sharing of fake news on social media : application of the honeycomb framework and the third-person effect hypothesis
Talwar, Shalini; Dhir, Amandeep; Singh, Dilraj; Virk, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305167
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Sentiment analysis of social commerce : a harbinger of online reputation management
Olaleye, Sunday Adewale; Sanusi, Ismaila Temitayo; … - In: International journal of electronic business 14 (2018) 2, pp. 85-102
Persistent link: https://www.econbiz.de/10011980079
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Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour
Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10015327218
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content engagement
Mir, Imran Anwar; Salo, Jari - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
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Facebook second-hand marketplace browsing influence on impulse buying : a mixed-methods study
Husnain, Mudassir; Zhang, Qingyu; Salo, Jari; Shahzad, … - In: International journal of consumer studies 49 (2025) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10015333807
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Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul; Sharma, Arun - In: Industrial marketing management : the international … 102 (2022), pp. 122-140
Persistent link: https://www.econbiz.de/10013259033