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Social Web
Consumer behaviour
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Virtual reality
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augmented reality
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Journal of public policy & marketing
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Journal of retailing and consumer services
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Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective
Paramita, Widya
;
Huynh Ba Chan Nhu
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648851
Saved in:
2
Power and the tweet : how viral messaging conveys political advantage
Crow, Kellie
;
Galande, Ashish S.
;
Chylinski, Mathew
; …
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012660195
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