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Consumer behaviour
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Anaza, Nwamaka A.
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Journal of business research : JBR
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ECONIS (ZBW)
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Exploring the synergistic role of ethical leadership and sales control systems on salesperson social media use and sales performance
Kalra, Ashish
;
Briggs, Elten
;
Schrock, Wyatt
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468779
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2
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
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3
Loyalty to social ventures in social media : the role of social cause involvement, identification, and commitment
Park, Joohyung
;
Chung, Te-Lin
;
Hall-Phillips, Adrienne
; …
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10011591232
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4
Developing affective brand commitment through social media
Turri, Anna M.
;
Smith, Karen H.
;
Kemp, Elyria
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10010208519
Saved in:
5
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
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