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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
Luangrath, Andrea Webb; Xu, Yixiang; Wang, Tong - In: Journal of marketing research 60 (2023) 2, pp. 388-408
Persistent link: https://www.econbiz.de/10014233909
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Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb; Peck, Joann; Barger, Victor A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10011771838