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Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo; Waite, Kathryn; O'Gorman, Kevin - In: The marketing review 16 (2016) 3, pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
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From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo; Hopkinson, Paul; Singhal, Aishwarya; … - In: Journal of business research : JBR 151 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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Platform as a social contract : an analytical framework for studying social dynamics in online platforms
Salminen, Joni; Gach, Nicolas; Kaartemo, Valtteri - In: Collaborative value co-creation in the platform economy, (pp. 41-64). 2018
Persistent link: https://www.econbiz.de/10011884980