This research examines the role of online anonymity in shaping herding behavior in peer-to-peer (P2P) lending markets. Drawing on theories from social psychology literature, we argue that a lender forms different credibility perceptions toward preceding peers per their anonymity status, and then...

Identifying helpful reviews from massive review data has been a hot topic in the past decade. While existing research on review helpfulness estimation and prediction is primarily sourced from English reviews, non-English reviews may also provide useful consumer opinion information and should not...