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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts?
Baber, Ruturaj; Baber, Prerana; Narula, Sumit; Kaurav, … - In: International journal of electronic marketing and … 15 (2024) 6, pp. 662-686
Persistent link: https://www.econbiz.de/10015357847
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Where A/B testing goes wrong : how divergent delivery affects what online experiments cannot (and can) tell you about how customers respond to advertising
Braun, Michael; Schwartz, Eric M. - In: Journal of marketing 89 (2025) 2, pp. 71-95
Persistent link: https://www.econbiz.de/10015374198
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Attention spillovers from news to ads : evidence from an eye-tracking experiment
Simonov, Andrey; Valletti, Tommaso M.; Veiga, André - In: Journal of marketing research 62 (2025) 2, pp. 294-315
Persistent link: https://www.econbiz.de/10015374361
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science 39 (2020) 6, pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536