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Social media index valuation : impact of technological, social, economic, and ethical dimensions

Arora, Amit; Arora, Anshu; Palvia, Shailendra - In: Journal of promotion management : JPM 20 (2014) 3, pp. 328-344

Persistent link: https://www.econbiz.de/10010399902

Social commerce optimization: an integrated framework for consumer behavior in social media

Sanni, Saidat Abidemi; Leemoon, Brian; Arora, Anshu; … - In: Global business value innovations : building innovation …, (pp. 17-33). 2018

Persistent link: https://www.econbiz.de/10011864603

Social media driven student-centered learning through social commerce in higher education

Galloway, Casy; Curtis, Mariah; Arora, Anshu - In: Global business value innovations : building innovation …, (pp. 35-45). 2018

Persistent link: https://www.econbiz.de/10011864605

Ballin' the Pinball way: conceptualizing the WALLIN framework for transitioning from linear to collaborative social media advertising

Walsh, Christine; Lindley, Jordan; Arora, Anshu; … - In: Global business value innovations : building innovation …, (pp. 63-74). 2018

Persistent link: https://www.econbiz.de/10011864701

Global business value innovations : building innovation capabilities for business strategies

Arora, Anshu (ed.); Bacouel-Jentjens, Sabine (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011822895

The moderating role of culture in social media-based spatial imagery, consumer xenocentrism, and word-of-mouth for global virtual teams

Arora, Anshu; Arora, Amit; Taras, Vas - In: International journal of cross cultural management 19 (2019) 2, pp. 160-193

Persistent link: https://www.econbiz.de/10012126312

Social capacitance : leveraging absorptive capacity in the age of social media

Arora, Anshu; Sivakumar, K.; Pavlou, Paul A. - In: Journal of business research : JBR 124 (2021), pp. 342-356

Persistent link: https://www.econbiz.de/10012493877

Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions

Arora, Anshu; Sanni, Saidat Abidemi - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 476-499

Persistent link: https://www.econbiz.de/10012179039

Global Business Value Innovations : Building Innovation Capabilities for Business Strategies

Arora, Anshu (ed.); Bacouel-Jentjens, Sabine (ed.); … - 2018

1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds --...

Persistent link: https://www.econbiz.de/10013256191

Social media, interaction information and stock market efficiency : evidence from the Shenzhen stock exchange easy interaction platform in China

Xu, Qifa; Li, Qianqian; Jiang, Cuixia; Wu, Jun; Zhang, Xin - In: Asia-Pacific journal of accounting & economics : … 29 (2022) 6, pp. 1469-1496

Persistent link: https://www.econbiz.de/10013415509