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Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 42 (2021) 1/2, pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
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Social media usage by law firms : correlation to revenue, reputation, and practice areas
Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10012179158
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Using social media to stimulate the adoption of green energy
Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of business and economics 21 (2022) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10013382226
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Hospital marketing and communications via social media
Smith, Katherine Taken - In: Services marketing quarterly 38 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
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How to motivate digital natives to write online reviews
Smith, Katherine Taken - In: International journal of business and globalisation : IJBG 35 (2023) 4, pp. 506-517
Persistent link: https://www.econbiz.de/10015057554
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710