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Look the part? : the role of profile pictures in online labor markets

Troncoso, Isamar; Luo, Lan - In: Marketing science 42 (2023) 6, pp. 1080-1100

Persistent link: https://www.econbiz.de/10014436758

Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp

Zhang, Mengxia; Luo, Lan - In: Management science : journal of the Institute for … 69 (2023) 1, pp. 25-50

Persistent link: https://www.econbiz.de/10014285959

I like, I share, I vote : mapping the dynamic system of political marketing

Kübler, Raoul; Manke, Kai Sören; Pauwels, Koen - In: Journal of business research : JBR 186 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015154373

Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities

Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 26-33

Persistent link: https://www.econbiz.de/10003982238

Social media metrics : a framework and guidelines for managing social media

Peters, Kay; Chen, Yubo; Kaplan, Andreas; Ognibeni, Björn - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 281-298

Persistent link: https://www.econbiz.de/10010242273

Battle of the brand fans : impact of brand attack and defense on social media

Ilhan, Behice Ece; Kübler, Raoul; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 33-51

Persistent link: https://www.econbiz.de/10011920058

Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance

Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655

Persistent link: https://www.econbiz.de/10011597014

Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media

Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; … - In: Journal of marketing 82 (2018) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10011804088

Social media and customer-based brand equity : an empirical investigation in retail industry

Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen - In: Administrative Sciences : open access journal 8 (2018) 3/55, pp. 1-16

As customer-brand engagement progressively shifts to digital domains, understanding social media effects in branding has become a vital issue. Social media effectiveness is especially important for the US retail sector due to intense competition among retailers for consumer attention and...

Persistent link: https://www.econbiz.de/10012125215

Social media's impact on the consumer mindset : when to use which sentiment extraction tool?

Kübler, Raoul; Colicev, Anatoli; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 50 (2020), pp. 136-155

Persistent link: https://www.econbiz.de/10012289426